Posts Tagged ‘scooter’

Scooter sales increases

8th February 2009 by admin No Comments

The 2008 Motorcycle Industry Council Retail Sales Report, released this month, showed that overall motorcycle sales were down 7.2% compare to 2007, but scooter sales in the U.S. were up a whopping 41%. According to MIC President Tim Buche, “We’ll look at 2008 as a big year for scooters, dual-purpose bikes and small-displacement motorcycles. If [...]

Honda scooter latest ad

7th February 2009 by admin No Comments

Honda scooter ad

Honda Scooter’s latest ad campaign “Smarter” projects both scooter and small car and gives brownie points to scooter. But the ad itself could have been smarter.
Advertising is another subtle art of persuasion. When such comparisons are made explicitly the subtleness is lost. Definitely small cars are posing a threat to scooters. Small [...]